Welcome to the Vintage Luxury Bedding reference guide for Simply Shabby Chic discontinued bedding patterns and collections. Created by designer Rachel Ashwell for Target in 2003, Simply Shabby Chic became beloved for its romantic florals, delicate roses, ticking, toile and coordinating prints.
This growing archive uses original bedding, packaging and collection materials to help collectors identify discontinued patterns and discover which designs were originally released together.
Browse the collections and patterns below—and enjoy the hunt!
Welcome to the Vintage Luxury Bedding reference guide for Simply Shabby Chic discontinued bedding patterns and collections. Created by designer Rachel Ashwell for Target in 2003, Simply Shabby Chic became beloved for its romantic florals, delicate roses, ticking, toile and coordinating prints designed to be beautifully mixed and matched.
This archive was created to help collectors and vintage bedding enthusiasts identify discontinued Simply Shabby Chic patterns and the collections they belonged to. Using firsthand examples and original collection materials whenever possible, we’re documenting beloved designs such as Blush Beauty, British Rose and other increasingly hard-to-find collections.
Browse the collections and designs below to identify patterns, learn which designs were released together, and see examples of original Simply Shabby Chic bedding. Individual pattern pages will be added as the archive continues to grow.
We’ll continue adding patterns and collections as we document them, so check back often.
Enjoy!
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How to Use Our Discontinued Simply Shabby Chic Bedding Pattern Archive
① Start with the Collections
Browse the documented collections below to identify your Simply Shabby Chic bedding and see which patterns and coordinating fabrics were originally released together.
② Search Individual Patterns
Don’t see your bedding in a collection? Continue to Individual Discontinued Patterns for designs sold separately or not yet connected to a documented collection.
③ Look at the Details
Compare florals, stripes, reverse fabrics and decorative borders. These details can help distinguish similar Simply Shabby Chic patterns.
This is a growing collector’s archive. New patterns, collections and discoveries will be added as we document them.
Where Can I Buy Simply Shabby Chic Bedding?
Simply Shabby Chic bedding is no longer sold at Target, and many of the original collections and patterns are now discontinued. Today, authentic vintage Simply Shabby Chic sheets, duvet covers, comforters, pillowcases and other bedding can be found through vintage and resale sources. Our boutique specializes in original Simply Shabby Chic bedding, including hard-to-find discontinued floral patterns and coordinating pieces from the classic collections.
Simply Shabby Chic Discontinued Bedding Collections
Throughout the 2000s and 2010s, Rachel Ashwell released only a handful of complete collections through her licensing partnership with Target, along with many individual patterns. Collections such as Blush Beauty and British Rose remain popular with collectors today. Click through to explore each collection.
Blush Beauty Collection
A romantic family of pink rose bouquets, delicate florals, stripes and soft blush coordinates. Documented in a 2003 Target release.
Explore the Blush Beauty Collection →
British Rose Collection
A fresh blue, white and sage collection combining rose florals with delicate stripes and lace-inspired coordinates making it a collector favorite. Documented in a 2003 Target release.
Explore the British Rose Collection →
Lavender Jewel Collection
A graceful collection of lavender florals, paisleys, stripes and textured coordinates in soft purple tones. Documented in a 2003 Target release.
Explore the Lavender Jewel Collection →
Castle Floral Collection
An English-inspired collection of romantic florals, patchworks and stripes in pink, blue and soft neutrals. Documented by original Target packaging marked ©2010 Target Brands.
Explore the Castle Floral Collection →
Belle Collection
A feminine collection of hydrangeas, daisies, roses, trellis designs and coordinating patchwork. Reconstructed through a 2006 trade announcement and surviving labeled pieces.
Explore the Belle Collection →
Simply Shabby Chic Individual Discontinued Patterns
Not all of Rachel Ashwell’s Simply Shabby Chic Target-era designs were part of larger collections. Many were released as individual patterns, drawing on the romantic florals, faded colors and vintage-inspired aesthetic that defined her earlier work. Click through to explore each pattern.
Floris
Large-scale yellow roses with soft green foliage on a warm cream ground. Documented in a 2006 Target release
Doby Rose
Delicate yellow rose clusters arranged with trailing green vines on a pale ground. Documented in a 2006 Target release.
Pink Sprinkle
Tiny pink rosebuds scattered across a soft white ground. Documented by Rachel Ashwell in her March 25, 2019 blog post, “Green Fields and Flowers.”
Lily Rose
Small bouquets of pink roses and pale blue flowers scattered on a light blue ground. Documented by Rachel Ashwell in her March 25, 2019 blog post, “Green Fields and Flowers.”
Blue and White
Delicate blue floral sprigs scattered across a crisp white ground. Documented by Rachel Ashwell in her March 25, 2019 blog post, “Green Fields and Flowers.”
Cactus Rosebloom
Soft pink roses and leafy sprigs scattered across a pale ground. Documented by Rachel Ashwell in her March 25, 2019 blog post, “Green Fields and Flowers.”
Misty Rose
Soft pink roses on a pale blush ground. Documented as a 2012 Target offering by the Houston Chronicle; pattern name also confirmed by archived UPC records.
Purple Berry Rose
Deep berry roses on a light lavender ground. Documented by French Ethereal in June 2017 as a new Simply Shabby Chic Target offering.
Tiny pink and powder-blue flowers scattered across a white ground. Documented in a February 2020 official Shabby Chic Target announcement.
Pink and lavender rose bouquets scattered across a pale green ground. Pattern name confirmed on original Target packaging bearing a 2013 copyright.
Aqua Rose
Aqua-blue flowers and taupe leafy sprigs scattered across a white ground. Documented in a March 25, 2019 official Shabby Chic Facebook post promoting the bedding at Target.
Soft pink roses with berry accents and sage-green leaves on ivory. Commonly known as Rosalie; the pattern name has not yet been verified from a primary source.
Cherry Blossom
Delicate pink blossoms and soft green leafy sprigs scattered across a white ground. Documented as Cherry Blossom in a July 2012 Houston Chronicle feature on the Simply Shabby Chic Target line.
Blue Lily Rose Chambray
Pink rose bouquets and delicate pale floral sprigs scattered across a chambray-blue ground. Documented by Shabby Chic in an October 15, 2019 official Instagram post promoting the quilt at Target.
Petticoat Pink / White
Romantic white bedding with cascading tiers of delicate lace and ruffles. Adapted from a classic Shabby Chic design for the Simply Shabby Chic Target line; the original Petticoat remains documented in the Shabby Chic archive.
Cream Pink Paisley
Cream and pink floral paisley on an ivory ground. Surviving original Target packaging dates the pattern to 2010; the original pattern name has not yet been verified.
How to Identify Your Simply Shabby Chic Bedding Pattern
When comparing your bedding with the patterns in this archive, look closely at these identifying details:
• The main floral print and background color
• The reverse-side fabric
• Coordinating stripes, checks or smaller florals
• Decorative borders, ruffles, piping and trim
• Sewn-in labels and product information
• Original packaging or cardboard inserts
Still cannot identify your pattern? Send Vintage Luxury Bedding clear photographs of the front, reverse, borders and sewn-in label. Your discovery may also help this evolving collector’s archive grow.
Frequently Asked Questions
What are Simply Shabby Chic bedding collections?
Simply Shabby Chic bedding collections are coordinated groups of comforters, duvet covers, sheets, pillowcases, shams and decorative accessories designed to mix and match. A single collection may contain several named floral prints, stripes, solids and smaller coordinating patterns. This archive brings those related designs together to help collectors identify complete Simply Shabby Chic collections and their individual pieces.
When and where were Simply Shabby Chic bedding collections sold?
Simply Shabby Chic bedding was created by designer Rachel Ashwell for Target and sold during the brand’s Target era beginning in the late 2003 and through 2019. Collections changed over time as new floral patterns, colors and coordinating pieces were introduced. Many original Simply Shabby Chic Target bedding patterns have since been discontinued and are now found primarily through vintage bedding specialists and resale marketplaces.
How can I identify my Simply Shabby Chic bedding collection?
Begin by comparing the main floral print with the documented Simply Shabby Chic collections in this archive. Then examine the reverse fabric, coordinating stripes or smaller florals, decorative borders, ruffles and trim. Sewn-in labels may provide useful product information, while original packaging or a cardboard insert may reveal the pattern or collection name.
Did all Simply Shabby Chic bedding come with a cardboard insert?
Not every surviving Simply Shabby Chic bedding piece has an original cardboard insert, and no complete record has been found showing that every product included the same type of insert. Packaging varied among comforters, duvet covers, sheet sets, shams and other pieces, and many inserts were discarded after purchase. An insert can be valuable identification evidence, but bedding may still belong to a documented collection without one.
Was every Simply Shabby Chic pattern part of a named collection?
Not necessarily. Some Simply Shabby Chic patterns were sold as part of coordinated, named bedding collections, while others appear to have been released individually or have not yet been connected to a documented collection. That is why this archive includes both complete collection guides and a separate directory of individual discontinued Simply Shabby Chic bedding patterns. New connections will be added as additional labels, packaging and original reference materials are discovered.